About Us

ALETTA SMIT™ HOMEWARE was created by a Dutch designer to offer customers worldwide a unique way to shop for high-quality custom bedding. Our Online Bedding Design Tool makes the process easy and enjoyable, allowing you to design and customize your own bed linen at an accessible price point.

The webstore is an extension of AS Homeware OE, a Greek manufacturing company that has been designing, manufacturing, and distributing home textile products throughout Greece and the European Union for over 40 years. The company is widely recognized as a reliable, family-run business with a long-standing commitment to quality craftsmanship.

We regularly receive requests from wholesale clients—including specialty retailers, department stores, and hotels— for customized bed linen. This demand inspired us to extend the same made-to-measure concept to the retail market, enabling individual customers to create personalized bedding through an easy-to-use online tool.

We are committed to treating every product with exceptional care throughout the entire process, from manufacturing to final delivery.

If you have any questions or inquiries, please contact us.